There are some aspects determined whether the business proposal have potential to compete among competitors. In my opinion, there are two important aspects indicate that the business proposal has potential to be the winner. First, the idea should be interesting. There should be something unique and different from others that have opportunities to compete in market in future. Second, the business has potential to develop. It means that the business proposal has a high quality to be a real business later.
Moreover, some aspects should be also considered, such as marketing plan, competitors, financial plan, organizational plan, and risk and exit. A good business proposal will know the prospects of the company in market. How is the strategy to market the products or services to potential customers?; and what kind of marketing plan they will use? Advertising plan can be one of marketing strategy to promote their products and services, should be clearly stated in the proposal. Their business competitors should be stated also in the plan. Who are they? What have they done in the market? And how can the company you will build compete with them? As startup, the company will needs some capital, such as investment of cash money from the owner. It needs to mention and to explain details in the proposal. Perhaps, if the break event point of the potential buying and selling can be predicted, it will be very interesting to show to judging panel. Finally, do not forget to describe about the risks; what are they and how the company will face some risks. In addition, how the company will exit from the market if there are some risks such as bankruptcy or mismanagement that can happen in future.
Thus, if those aspects are explained clearly and the feasibility study mentioned details in your proposal, I am sure, your business proposal will be considered to go to the next round and potential to be the winner. Goodluck!
