Be different in the market

Nowadays, a company is facing difficulties in growing the business since a lot of competitors play in the market and they compete each other to attract the customer’s heart. But the problem is how to attract them if they  are not the loyal customers? What about if competitors offer the same products because imitation in market? No one can predict the market, even what customer needs and wants because sometimes they give respond differently although most of customers like products and services with cheap price and good quality. Listen to what customer’s needs and wants is not enough to do. So, the company should listen the different thought and ideas from their customers. This different things can lead the company to do some trial and error to the market by launching something new and different. If the company can disrupt the status-quo player in the market with their innovative ideas, they can get the sustainable advantage in the market.