Nowadays, companies in the world have to gain competitive advantage in changing situations. Customers, as the market, want to get best service and products. They want to get high quality of products with the cheapest prices. That is why most of companies trying to perform well by having something that is not easy for competitors to imitate in the market. One of ways is by gaining knowledge that is not had by others.
Knowledge for a company means a lot. By having knowledge, a company can make good decisions in uncertainty situations. A company can also predict market based on demand in the market. From this situation, a company knows some trends so that they can make good package of products offered to customers.
For a start-up company, knowledge can manage resources in the company, both tangible and intangible resources. Knowledge can be useful to control the output and input for company. By having good knowledge, a company can know how to manage their human resources well. Of course, a company should have good leaders, too, to deal with this situation.
It’s amazing