Enron company started running its business by focusing on oil product. But finally, the company could not make any money. Then, the company changed into natural gas. But, the company could not make money. They lost a lot of money for the second time. They started their game by doing bandwidth. But, they failed the game. They started to lose money, but they do not show it to people. In order not to get shame, the CEO tried to broadcast the company. Unluckily, they could not bring their money back.
As we know from the case above, Enron had lost a lot of money at beginning. But, they tried to put a lot of ideas into their company not in the right way. Actually, the people at Enron were very smart. Kenneth Lay, the big boss, a man with big ideas, hired some people to do the business such as Jeffrey Skilling, Andrew Faslow, and Lu Pai. But, these guys just wanted to get money into their pockets. They get profits to their personal accounts, not for the company accounts.
Actually, there are a lot of lessons we can get from this case. First, when we do a business, do not ever cheat customers. If we do this, they may go and never feel trust on our company and products. Second, if we have a lot of ideas, just use them in the right way and manner. Good ideas, of course, will have positive effects and be useful to our companies if they are used in proper ways. Third, we need to obey all the rules in the company or in the market, otherwise, we will get problems and troubles in future from many people.
It’s a surprise that you continuously reflect on the movie we saw together in the class. Three lessons learned from Enron are very worth to read. Good job, Hensi !
It is just because Enron is a good case to see. There are a lot of things we can learn from Enron, especially about running business. Actually, running the business is an art. We do not only use our mind, but we need also to use our heart.