A company will use a brand name for its product in order to be well-known by customers in the market. A brand can represent a product design, a specific theme or a company logo. A brand for a company is like a symbol to represent the company’s idea and information. Through a brand, a company can also advertise the products to people.
Nowadays, a brand is increasingly important because customers may catch the philosophy from the brand. It can show the product’s culture or its personality. A philosophy means a message of the product to customers. When people see or read the brand, they are hoped to be able to imagine something about the product and the company. Perhaps, customers may not know if they are not asking about it. But at least, the brand can show explicitly or implicitly about product’s quality to them.
I agree with you that brand name represents product quality. In this blog you may provide some examples to explain why you have that statement.