The technology in gaming industry

One day, it was by chance I found an interesting book titled with ‘Game over . Press start to continue’ when I went to the library. This book was written by David Sheff on1999. He was very popular journalist and published many articles in some magazines in United States. This book tells about how games like Nintendo can easily get huge profits and conquered the world through its technology called games. The book noted that Nintendo Entertainment Systems (NES) had reached $500 million profits in United States. By 1991 Nintendo had been a successful company in Japan and became profitable companies. Then, this video-game business become larger segments of the entertainment and consumer-electronics industries in the world.

I think most of people are familiar with this kind of games. Most of youngsters, especially kids like to play games such as Super Mario Bros (SMB), which was created in 1985 by Japanese company. Nintendo itself in Japanese language means ‘leave luck to heaven’ or ‘deep in the mind we have to do whatever we have to do’ or ‘work hard, but in the end it is in heaven’s hands’. This term was found by Fusajiro Yamauchi in 1889. Firstly, he created Japanese playing-card company. Then, lately this game improved from times to times and become the most popular PC-game in the world.

So, what makes this company become very successful and what kind of technology that is implemented in this gaming industry will be more interesting to explore. Actually, the technology in that games is using new cartoon scenery and animation. But, the key successful of this gaming industry is on its strategy to control both hardware and software so that they can conquered the world and make other competitors like Apple computer that time feared most of this business. Nintendo could create a mascot and hero named Super Mario, which hypnotized children and adults.

I think, engineers also play important thing in making the success of this company. Like in the book mentioned that the developing of technology will depend on the skills of the engineers. Without scientists and engineers, technology will not be developed and created well. Technology needs a harmony collaboration among scientists, engineers and also industry. It is the same with Nintendo. The technology itself was created and developed from traditional and simple game first with few knowledge, then it became modern and advanced game until now.