When a product fails

Sometimes, when a new business has just started-up, they will launch new products to the market as the trial and error. If there are responds from the market- a lot of demands from the market and the demand is increased-, it means that the products are success. But, if there are no responds at all since no customers want to buy the products with some reasons such as bad quality, ordinary design or high price, it means that the products are failed.

The company should be able to catch the signals from the market as well. If they get the good signals, it will be good for the company development in future. The company, of course, can estimate the profits they will get in future. But, if the signals do not show good conditions, the company should quickly fix the products or replace them with the new ones. According to Taguchi and Clausing, “Losses will be much greater than the costs of manufacture, and none of this expense will necessarily recoup the loss to your reputation…”